Wednesday, February 29, 2012

How do we find thiings anymore?

We are thinking about how social our kids books should be. Are we standing on the verge of the great social fatigue? Does everything have to be social? What is the best way to differentiate between the young reader and the parent and finally how important is this in building a brand.

In creating digital content, we are strive to make the best product we can make. We hope our eBook/app will engage a large number of happy readers and be something that people would like to recommend to others. Here is the tricky part. How and why do people recommend content to each other because everyone knows search is broken when it comes to finding new content.

You can't just search for "music I like" or an "Interesting book to read." The 64 Billion dollar question is really, how do we find new things.

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