As 2011 winds its way down, I am appreciating all of the accomplishments of the year. Over the last week, we have put the finishing touches on our second book in the O Story Story series. We have also submitted our first book, Wendy's Giant List of Things to Do to the Barnes & Noble app store. On Monday, we will be setting up our Kindle fires for testing. At the same time all of this digital activity is taking place, we have uploaded our files to an On-Demand digital printer for output as a hard cover book.
The production team was assembled in May of this year. That means that all of our production process, as well as all of the content we have produced, has been developed in the last 8 months. During that time we not only set up our production pipeline, but we were learning how to make digital experiences. There's been a lot of learning. I often equate it to working on a car engine while it's running.
Going forward, I want to share some of that learning. We've encountered many issues and we have solved many of them. But we are still learning and what we are learning is that apps are not books. In some ways there are more interesting and in someways they are harmful. It's interesting that content can be extending along lines of learning. Apps can be harmful in that its difficult to support and cultivate quiet focus. Are we conditioning our children for shorter and shorter burst of attention?
We are constantly trying to balance this as we create our stories and the experiences of our stories. One thing is clear. There is no answer and it will take years of exploration to discover the optimum use of technology a resource in child education.